Mike Templeton > Recent Status Updates

This is taking me back to my credit union days. Definitely a lot of lessons that any marketer could apply to their business – though James does a nice job making them real for financial institutions.

Really enjoying a lot of Mason’s comments on the digitally-augmented store and creating customer connections with mobile.

Off to a great start setting context for how to build winning stores in a digital world, and why the digital connection to customers is so crucial.

I’ve just taken on a new role recently, so now is the perfect time to freshen up with this book. I’ve already captured a page’s worth of notes.

Now getting into the various loyalty program design frameworks, which is very interesting to dissect.

Made it through most of the core behavioral psychology research surrounding loyalty programs. Very deep, but well documented.

“Once you’ve identified the keystone problem, prioritize solving it over everything else.”

Great exercise for how to evaluate the existing assets of your brand for distinctiveness.

“A loyalty program should be simple for the member to engage with; however, this does not mean it cannot be complex in design.”

This is a great line: “…fat membership roles may look good in a press release, but active loyalty program members are the only members who count.”

The historical account of loyalty programs – possibly dating back to the ancient Egyptians – was a lot of fun to soak in. I’d heard of some of the early programs in the 1900s; this book does a great job surfacing the supporting facts.