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Mike Templeton
Mike Templeton is on page 106 of 280 of Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands
This is taking me back to my credit union days. Definitely a lot of lessons that any marketer could apply to their business – though James does a nice job making them real for financial institutions.
Jul 04, 2024 12:34PM Add a comment
Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands

Mike Templeton
Mike Templeton is on page 122 of 224 of Omnichannel Retail: How to build winning stores in a digital world
Really enjoying a lot of Mason’s comments on the digitally-augmented store and creating customer connections with mobile.
Sep 09, 2023 01:06PM Add a comment
Omnichannel Retail: How to build winning stores in a digital world

Mike Templeton
Mike Templeton is on page 18 of 224 of Omnichannel Retail: How to build winning stores in a digital world
Off to a great start setting context for how to build winning stores in a digital world, and why the digital connection to customers is so crucial.
Aug 24, 2023 07:37PM Add a comment
Omnichannel Retail: How to build winning stores in a digital world

Mike Templeton
Mike Templeton is on page 52 of 304 of The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter
I’ve just taken on a new role recently, so now is the perfect time to freshen up with this book. I’ve already captured a page’s worth of notes.
Feb 08, 2023 05:38PM Add a comment
The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter

Mike Templeton
Mike Templeton is on page 178 of 442 of Loyalty Programs: The Complete Guide
Now getting into the various loyalty program design frameworks, which is very interesting to dissect.
Jan 21, 2023 03:27PM Add a comment
Loyalty Programs: The Complete Guide

Mike Templeton
Mike Templeton is on page 148 of 442 of Loyalty Programs: The Complete Guide
Made it through most of the core behavioral psychology research surrounding loyalty programs. Very deep, but well documented.
Jan 16, 2023 05:05PM Add a comment
Loyalty Programs: The Complete Guide

Mike Templeton
Mike Templeton is on page 232 of 286 of R.E.D. Marketing: The Three Ingredients of Leading Brands
“Once you’ve identified the keystone problem, prioritize solving it over everything else.”
Jan 01, 2023 07:45AM Add a comment
R.E.D. Marketing: The Three Ingredients of Leading Brands

Mike Templeton
Mike Templeton is on page 226 of 286 of R.E.D. Marketing: The Three Ingredients of Leading Brands
Great exercise for how to evaluate the existing assets of your brand for distinctiveness.
Dec 31, 2022 01:17PM Add a comment
R.E.D. Marketing: The Three Ingredients of Leading Brands

Mike Templeton
Mike Templeton is on page 70 of 442 of Loyalty Programs: The Complete Guide
“A loyalty program should be simple for the member to engage with; however, this does not mean it cannot be complex in design.”
Dec 27, 2022 05:49PM Add a comment
Loyalty Programs: The Complete Guide

Mike Templeton
Mike Templeton is on page 46 of 442 of Loyalty Programs: The Complete Guide
This is a great line: “…fat membership roles may look good in a press release, but active loyalty program members are the only members who count.”
Dec 25, 2022 11:24AM Add a comment
Loyalty Programs: The Complete Guide

Mike Templeton
Mike Templeton is on page 38 of 442 of Loyalty Programs: The Complete Guide
The historical account of loyalty programs – possibly dating back to the ancient Egyptians – was a lot of fun to soak in. I’d heard of some of the early programs in the 1900s; this book does a great job surfacing the supporting facts.
Dec 21, 2022 08:38PM Add a comment
Loyalty Programs: The Complete Guide

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