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Arturo
Arturo is 35% done with Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
c3.1 the d-day analogy
word of mouth is important… indeed
pragmatics look for established companies… they make it easy for them
marketing has low budget sooo what could you do?
marketing and market segmentation is pineacle
— Oct 25, 2026 03:08PM Add a comment
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Arturo
Arturo is 30% done with Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
c2.3 high tech marketing enlightment
the ight tech adoptio lifecycle
the lagards and scepticks probably never gonna buy
visionaries be ahesd of the curve
— Oct 24, 2026 11:33AM Add a comment
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Arturo
Arturo is 25% done with Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
c2.2 high tech marketing enlightment
perfect description of the main groups (pragmatcis and conservetives) great chapter
— Oct 22, 2026 08:48AM Add a comment
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Arturo
Arturo is 20% done with Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
c2.1. high tech marketing enlightment
visionaries create great expectations
visionaries review technically that their vision is achievable
pilots!
— Oct 21, 2026 10:07AM Add a comment
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Arturo
Arturo is 15% done with Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
c1. hogh-tech marketing ilusion
there are cracks between adopters because there are challenges to addreess to make high-tech happens
— Oct 18, 2026 10:50AM Add a comment
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Arturo
Arturo is 10% done with Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
c0. introduction
bell curve
early adopters
majrotiy early adopters
majorty late adopters
late adopters
— Oct 17, 2026 06:06PM Add a comment
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Arturo
Arturo is 50% done with Superforecasting: The Art and Science of Prediction
c5. super smarts?
you dont need multiple degrees to vbe a superforecaster
— Oct 16, 2026 06:51AM Add a comment
Superforecasting: The Art and Science of Prediction

Arturo
Arturo is 97% done with Steve Jobs
c41. round three: the twilight struggel
last months
he met obama
— Oct 14, 2026 10:24AM Add a comment
Steve Jobs

Arturo
Arturo is 95% done with Steve Jobs
c40. to infinity: the cloud, the spaceship and beyond
the cloud and the new offices
— Oct 13, 2026 06:23AM Add a comment
Steve Jobs

Arturo
Arturo is 10% done with Lean UX: Applying Lean Principles to Improve User Experience
c2. principles
principles to guide team organization
principles to guide culture
principles to guide process
— Oct 11, 2026 06:23PM Add a comment
Lean UX: Applying Lean Principles to Improve User Experience

Arturo
Arturo is 93% done with Steve Jobs
c39. new batles and echoes of old ones
the battles vs adobe and google
google android vs apple ios
— Oct 11, 2026 10:33AM Add a comment
Steve Jobs

Arturo
Arturo is 92% done with Steve Jobs
c39. the ipad: into post-pc era
the ipad launch and battle of journalism and the battle app store development
— Oct 10, 2026 07:23AM Add a comment
Steve Jobs

Arturo
Arturo is 91% done with Steve Jobs
c37. round two: the cancer recurs
he was operated liever replacement and returned to work in 2009
— Oct 07, 2026 07:54AM Add a comment
Steve Jobs

Arturo
Arturo is 90% done with Steve Jobs
c36. the iphone: three revolutionary products in one
an excitement journey how the iphone was designed
— Oct 06, 2026 07:57AM Add a comment
Steve Jobs

Arturo
Arturo is 88% done with Steve Jobs
c35. round one: memento mori
panchreatic cancer and his first surgical intervention
the interview with gates
— Oct 04, 2026 09:40AM Add a comment
Steve Jobs

Arturo
Arturo is 40% done with Agentic AI in Enterprise: Harnessing Agentic AI for Business Transformation
c4. Enhancing LLMs for Agentic AI: RAG vs.
Fine-Tuning
— Oct 04, 2026 07:42AM Add a comment
Agentic AI in Enterprise: Harnessing Agentic AI for Business Transformation

Arturo
Arturo is 30% done with Agentic AI in Enterprise: Harnessing Agentic AI for Business Transformation
c3. Architectural patterns for llm adoption in agentic ai
cloud vs on-prem vs hybrid
— Oct 03, 2026 04:30PM Add a comment
Agentic AI in Enterprise: Harnessing Agentic AI for Business Transformation

Arturo
Arturo is 86% done with Steve Jobs
c34. 21st centhury macs: setting apple apart
how steve jobs began to understand profit & smart selling new macs
— Oct 03, 2026 07:50AM Add a comment
Steve Jobs

Arturo
Arturo is 84% done with Steve Jobs
c33. pixars friends:… and foes
the eternal conflict between pixar and disney embodied by jobs and eisenbergg
— Sep 28, 2026 03:42PM Add a comment
Steve Jobs

Arturo
Arturo is 82% done with Steve Jobs
c32. music man: the soundtrack of his life
after itunes: dylan, beetles and bono (u2)
— Sep 26, 2026 09:27AM Add a comment
Steve Jobs

Arturo
Arturo is 80% done with Steve Jobs
c31. the itunes store: Im the pied piper
how all the music moguls were conviced to sell rights to fight against napster
one key lesson: sony couldnt do it because the music division fight agains their electronica division for revenues and margins
— Sep 23, 2026 01:46PM Add a comment
Steve Jobs

Arturo
Arturo is 78% done with Steve Jobs
c30. the digital hub: from itunes to the ipod
how apple decide to pursue itunes software and how it fits perfectly with ipod launch
— Sep 22, 2026 08:38AM Add a comment
Steve Jobs

Arturo
Arturo is 10% done with Agentic AI in Enterprise: Harnessing Agentic AI for Business Transformation
c1. Introduction to enterprise agentic ai
great introduction! good use cases and great framework!
— Sep 20, 2026 07:41AM Add a comment
Agentic AI in Enterprise: Harnessing Agentic AI for Business Transformation

Arturo
Arturo is 45% done with Superforecasting: The Art and Science of Prediction
c4. superforecasters
a team of people and infraestructure that predicts great accuracy for the us government
— Sep 19, 2026 09:33AM Add a comment
Superforecasting: The Art and Science of Prediction

Arturo
Arturo is 76% done with Steve Jobs
c29. apple stores: geniur bar and siena bandstone
how the mac stores were imagine in conjunction with gap stores visionary johnson guy
— Sep 18, 2026 10:23AM Add a comment
Steve Jobs

Arturo
Arturo is 40% done with Superforecasting: The Art and Science of Prediction
c4. superforecasters
iaarpa is founded for better predictions
— Sep 18, 2026 10:21AM Add a comment
Superforecasting: The Art and Science of Prediction

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