Arturo’s Reviews > Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers > Status Update
Arturo
is 20% done
c2.1. high tech marketing enlightment
visionaries create great expectations
visionaries review technically that their vision is achievable
pilots!
— Oct 21, 2026 10:07AM
visionaries create great expectations
visionaries review technically that their vision is achievable
pilots!
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Arturo’s Previous Updates
Arturo
is 35% done
c3.1 the d-day analogy
word of mouth is important… indeed
pragmatics look for established companies… they make it easy for them
marketing has low budget sooo what could you do?
marketing and market segmentation is pineacle
— Oct 25, 2026 03:08PM
word of mouth is important… indeed
pragmatics look for established companies… they make it easy for them
marketing has low budget sooo what could you do?
marketing and market segmentation is pineacle
Arturo
is 30% done
c2.3 high tech marketing enlightment
the ight tech adoptio lifecycle
the lagards and scepticks probably never gonna buy
visionaries be ahesd of the curve
— Oct 24, 2026 11:33AM
the ight tech adoptio lifecycle
the lagards and scepticks probably never gonna buy
visionaries be ahesd of the curve
Arturo
is 25% done
c2.2 high tech marketing enlightment
perfect description of the main groups (pragmatcis and conservetives) great chapter
— Oct 22, 2026 08:48AM
perfect description of the main groups (pragmatcis and conservetives) great chapter
Arturo
is 15% done
c1. hogh-tech marketing ilusion
there are cracks between adopters because there are challenges to addreess to make high-tech happens
— Oct 18, 2026 10:50AM
there are cracks between adopters because there are challenges to addreess to make high-tech happens
Arturo
is 10% done
c0. introduction
bell curve
early adopters
majrotiy early adopters
majorty late adopters
late adopters
— Oct 17, 2026 06:06PM
bell curve
early adopters
majrotiy early adopters
majorty late adopters
late adopters