Kathleen Raya’s Reviews > World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories > Status Update

It’s so interesting to read this 2009 book about how to create on-line buzz at the time when FB was just coming out of colleges and “viral” was a denigrating term. And ironically very relevant on the process of going viral, a term that has become an overarching goal in our world 16 years later.