Desca Ang’s Reviews > Doing Research in Cultural Studies: An Introduction to Classical and New Methodological Approaches > Status Update

what I can conclude from this chapter is that in reading ideology in cultural studies means reading a text with other different theories.It's important to be noted that one analyst will bring his or her own cultural baggage, i'e in Bond’s series, Eco analyses it from structuralism view through its semiotic because his background as a linguist, yet, it will be different when others analyse it from other perspectives.

It often refers to a practice where the researchers define and are guided by the discourses in their personal and professional experience. Through the self-reflexive mode, the researchers can also interrogate the discourse through their experiences. Therefore, this mode also creates a critical communication between the researchers and the people they study.

Saukko in this chapter mentions that the term of new ethnography refers to all the social and cultural forms that are considered seriously by stating that before putting a label on an individual.The main importance of new ethnography is agreeable because the researcher likely focuses on the big group only and considered these small parts of their participants as a minority.

In combining methodologies, Saukko provides the historical background on the cultural studies issue that leads to a controversial debate between Freeman and Mead about the truth of Samoa. She doesn't point out the right one but she simply states that the greatest difference between the two scholars is the paradigmatic orientation. It is very agreeable because both scholars have done their research in different places