Jedd’s Reviews > The Future of the Responsible Company: What We've Learned from Patagonia's First 50 Years > Status Update

There's a lot of personal accountability stuff here that's pretty useful esp. re: figuring out ways to make your company more "sustainable" — but I also have a lot of thoughts re: the brand of sustainability they espouse which feels a bit too good to be true.

When your founder is a billionaire, and your company is growing heftily YoY, how much environmental stewardship can you really champion?