Aldrich Agabin’s Reviews > How to Win Friends and Influence People: Updated For the Next Generation of Leaders > Status Update

Lesson 2: appreciate others, people like to hear how important they are. Lesson 3 is if you want to get someone to do something, talk in terms of what they want and how it benefits them to get them to WANT to do x.

Pretty solid advice not just about the subject matter but about reading and applying book knowledge in general.