Trường’s Reviews > Humanizing B2B: The new truth in marketing that will transform your brand and your sales > Status Update
Trường
is on page 119 of 205
The authors of this book don't practice their own advices. There's zero story telling and an overreliance on statistics in this book.
— Oct 08, 2025 09:41AM
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Trường’s Previous Updates
Trường
is on page 151 of 205
Start with the feelings u want customers to have then own that feeling.
— Oct 12, 2025 10:10AM
Trường
is on page 100 of 205
- Present your product as being part of a larger movement.
- Storytelling
- Generate trust
- Intrigue, surprise, entertain
- Act accordingly to prove your purpose
— Oct 07, 2025 09:27AM
- Storytelling
- Generate trust
- Intrigue, surprise, entertain
- Act accordingly to prove your purpose
Trường
is on page 78 of 205
You want to be a teacher not a salesperson. Also I guess education =/= teaching about the product features, but teaching about possibilities.
— Oct 04, 2025 09:05PM
Trường
is on page 60 of 205
Okay so ABM isn't an all in one solution. You still need mass appeal and awareness from new customers in B2B.
— Oct 03, 2025 11:30PM
