Marta’s Reviews > Thinking, Fast and Slow > Status Update

Availability heuristic
- the experience of retrieval trumps the number of instances they are able to retrieve
- people are affected by the ease of their ability to retrieve a event (system 1), which increases their confidence of judgement on an event
- people are also impacted by the content that they are able to retrieve (system 2)
- surprises interfere the ease of retrieval

Availability heuristic
- the experience of retrieval trumps the number of instances they are able to retrieve
- people are affected by the ease of their ability to retrieve a event (system 1), which increases their confidence of judgement on an event
- people are also impacted by the content that they are able to retrieve (system 2)
- surprises interfere the ease of retrieval

System 1 disregards ambiguity and jumps to the conclusion with little info we know (which helps to fit into a congruent pattern), it’s proved that it is bad at dealing with quantity. Rather, system 1 quickly forms a prototype and generates image based on it. “Halo effect”.
Mental shotgun: we compute more than we need

System 1 disregards ambiguity and jumps to the conclusion with little info we know (which helps to fit into a congruent pattern), it’s proved that it is bad at dealing with quantity. Rather, system 1 quickly forms a prototype and generates image based on it. “Halo effect”.
Mental shotgun: we compute more than we need

Active association
Prime effect (system 1)
- prime in words (people who just eat food will fill in so(u)p rather than so(a)p
- prime in actions (portrait of a dictator primes obedience)
Money primes individualistic values -> selfishness/alone wolf
- priming effect works in reverse
Smiling gives rise to enjoyment
Enjoyment reinforces smiling

System 1 & System 2
Automatic system - Working system
Effort is the currency in the economy of attention
We cant control how much exactly the effort is invested in each task, but effort will be distributed based on a priority
Index: pupil dilation -> pupil dilates when our mind is at work, contracts when we stop trying