Mattila’s Reviews > The Sirens' Call: How Attention Became the World's Most Endangered Resource > Status Update

Didn't want to like this, but I'm hooked. When information is cheap, attention is expensive. I appreciate the discussion on brands and the fact that they don't make anything anymore. They look for things that are made and apply their brand to it. Nike doesn't make shoes. It creates an image and applies it to shoes.