Johann Caauwe’s Reviews > Ideas Have Consequences: Expanded Edition > Status Update

“Accordingly, one of the most common tricks of the masters of modern commerce is to buy up an honored name and then to cheapen the quality of the merchandise for which it stands. The names have been detached from the things and can be bought and sold. They were established by individuals who saw an ideal of perfection in the tasks they undertook, and they were willing to be judged by their fidelity.”