Mukesh’s Reviews > No More Mr. Nice Guy > Status Update

"Many young men decide that maybe by being "nice," they will stand out from the other guys and might gain the approval of some member of the opposite sex. This decision is especially important if the young man has already been conditioned to believe that he is not OK just as he is.
It is this strategy formed in adolescence — trying to attract a woman and
her sexual favor by being nice and later carry into
adulthood"