Shai August’s Reviews > All Employees Are Marketers > Status Update

..employee and manager in your company must accept that they are a crucial link in the chain which directly influences whether a prospect will buy from you, buy again, and then positively refer you to their friends. Every employee in your organisation must see that ALL their actions and decisions have a marketing impact. Cordock, Richard Parkes (2010-11-23). All Employees Are Marketers (Kindle Locations 139-142).