Ahmad hosseini’s Reviews > Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets > Status Update
Ahmad hosseini
is on page 26 of 212
The Curse of Knowledge is why so much tech messaging goes over people’s heads. When you know a lot about your product, your natural tendency will be to write messaging that assumes your reader knows what you know. You unconsciously assume that other people see the inherent value of a feature like you do.
— Jul 16, 2026 01:00AM
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Ahmad’s Previous Updates
Ahmad hosseini
is on page 100 of 212
The role of messaging is to open that first door to your product and invite folks in to learn more.
— Jul 23, 2026 01:22AM
Ahmad hosseini
is on page 22 of 212
businesses don’t read your messaging—people do. While your company targets other businesses, your messaging will be read by the people inside those businesses. If you want to make the awesomeness of your product stand out, you must decide who you’re writing for—even if you want to sell your product to multiple audiences.
— Jul 11, 2026 05:53AM
Ahmad hosseini
is on page 15 of 212
Messaging isn’t really about your product—it’s about the cool new things your buyer will be able to do, be, and feel, thanks to your product. Those are what people are really buying, and that’s the true awesomeness of your product.
— Jul 11, 2026 05:52AM
Ahmad hosseini
is on page 15 of 212
Messaging isn’t really about your product—it’s about the cool new things your buyer will be able to do, be, and feel, thanks to your product. Those are what people are really buying, and that’s the true awesomeness of your product.
— Jul 11, 2026 05:52AM