Rhea Werner’s Reviews > No Filter: The Inside Story of Instagram > Status Update
Rhea Werner
is on page 60 of 352
Twitter users for years had been independently hosting #tweetups to
meet people in person that they followed online. Instagram was inspired
to do the same, except they would organize the events themselves. InstaMeet
at Bloodhound, a masculine cocktail bar with a pool table and an antler
chandelier. They publicly invited local Instagram users to meet up with
the team and talk about what was working and what wasn’t.
— Jul 31, 2026 12:16AM
meet people in person that they followed online. Instagram was inspired
to do the same, except they would organize the events themselves. InstaMeet
at Bloodhound, a masculine cocktail bar with a pool table and an antler
chandelier. They publicly invited local Instagram users to meet up with
the team and talk about what was working and what wasn’t.
Like flag
Rhea’s Previous Updates
Rhea Werner
is on page 219 of 352
“Rivalry causes us to over-emphasize old opportunities and slavishly
copy what has worked in the past,” venture capitalist and Facebook board
member Peter Thiel wrote in his 2014 book Zero to One, which Systrom
asked all his managers to read. “Competition can make people hallucinate opportunities where none exist.”
— Jul 31, 2026 01:14AM
copy what has worked in the past,” venture capitalist and Facebook board
member Peter Thiel wrote in his 2014 book Zero to One, which Systrom
asked all his managers to read. “Competition can make people hallucinate opportunities where none exist.”
Rhea Werner
is on page 147 of 352
They knew that this system couldn’t work forever, but Systrom and Krieger always urged people to do the simplest
thing first, the way they had when they first built the app. Working manually on a small version of the product made more sense than spending
precious engineering resources and navigating politics with Facebook’s
ads sales team, for a system that might not ultimately work.
— Jul 31, 2026 01:04AM
thing first, the way they had when they first built the app. Working manually on a small version of the product made more sense than spending
precious engineering resources and navigating politics with Facebook’s
ads sales team, for a system that might not ultimately work.
Rhea Werner
is on page 36 of 352
A slightly purpler blue shade won out over slightly greener shades, helping boost revenue by $200 million a year. Seemingly insignificant changes could make a huge difference when applied to millions or billions of people. The search company did thousands of tests like this—known as A/B tests, showing a different product experience to different segments of the user base.
— Jul 30, 2026 11:56PM