An Selschotter’s Reviews > Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond > Status Update

“As the science of shopping evolves, my number-one worry is that as we fall further in love with technology- with that sensor on the shopping card, with the software package that hooks up to a store’s closed-circuit cameras - merchants get duped into believing that sitting behind a desk staring into a computer screen is an acceptable replacement to getting out on the floor and taking a good look.”