Ramesh’s Reviews > Buildit: Building Blinkit in An Evolving India > Status Update

Lots of compliance issues - Pg 215 - Is there an opportunity here
Venture Buiness - High Risk - High Reward
Customer will choose AT HOME SERVICES
Build something that people want
Pain, Elatin, Sorrow, Hoy, Humiliation, Humility, Setbacks hurt, bueing low hurts
Build a company withpeople who make you happy

Ability to stoically handle good and bad news. Cutomer rant on riding fast - Inf fact be hardworking
Public discussion &negativity
Merit of starting a business
Movies thaat glamorised coolies and villainized businesses - such an important
Politics is to gain influence not serve
Being famous also has advantage. Talen attracgtive though there is lots of nnegative press
Take money off the table quicly

Delvier high quality services in cities.
A great chapter on the city's infra
System is not offering anything to wokers, All metros are choking, lot of us take the burden
Why prices are high in India -
India - Farmer - Aggregator - Mkt Trader - Wholesale - Retail
Australia - Farmer - Aggregator - Retailers
India's supply chain has 40% indirect costs.
Multiple polcieis , Political pressures

How to build a start up - WHAT ARE YOU TRYING TO SOLVE? Lifestyle, Health, Money -
Desperate for success
Super App - One Location/Platform for all the customer needs - But Indians prefer a brand to do one thing well.
The pivot to blinkit was brave.
Hit by lawsuits on choosing the name Blinkit
Cooks, Maids, Drivers should be utilized for the countries productivity not yours - super stuff. They are wasting with you

It made better business sense to incentivize people for being accurate rather than pendalising them for being inaccurate
Income will go up-and-down take it in your stride - identify issues and fix them
How to run businewss for the long term - Attitude
Implemented an AMUL kind of system in rual areas for fresh produce
No motivation better than 100s of people seeking a better tomorrow.

ESOPs are touted as a game changer
Van parts were stolen!
Challend with GST and E3 model
Incumbents not willing to adopt technology
Start-ups are wary of taking experienced people because of fixed mindset
Many store partners weere not interested in building a lognterm business but wanted to short circuit
EDUCATE & CONVINCE your customers
The frozen fish losses was interesting

Fraud detection become a major activity
Indian Customer - Fear - Greed - Uncdrtainity
Faster delivery more trust.
Great idea of passing on efficiency gains to customers
CUSTOMER YOU HAVE IS MORE PRECIOUS THAN CUSTOMER YOU WANT
Difficult to recruity if you dont have great offices
Investor is alsways protected even after devaluation. Founder eaquity gets devalued
Empathy shown by founder to give more ESOPS

Most of the western solutions/frameworks were not suitable for Indian environment
ERP, CRM were good for western businesses
Indian system were not real time
Indian companies DONT WANT TO PAY FOR GOOD TECHNOLOGY - They negotiate
Data Point Collection is extremely important
Need resilience
Fraud detection - Fraud by mercahnts, customers, delviery teams, own teams - You will need a fraud detection team

Good Execution & Decision making are table stakes & not differentiators.
People in stabld carriers rightfully beleive that success in the world is highly meritorcratic
Succsess depends on multiple high risk bets
Its a GAMBLE - PERIOD & HIGH RISK
Venture captialsits want scale & not a medley buiness idea
Pigeon poop problem - some probs solve themselves