Tree Hopper’s Reviews > Nudge: The Final Edition > Status Update

These pop behavioural psychology books keep trying to convince me that humans are not always rational decision makers like this is an unusual concept.
I don't know if I've ever heard someone use human rationality to argue for individual choice. The closest I've seen to that is the idea that the gov. is even worse.
Maybe it's because a lot of the ideas in these books had already become popular early in my childhood?