Iwan’s Reviews > Sold on Language: How Advertisers Talk to You and What This Says About You > Status Update

Somewhere in the first third of this really scary book. Scary because it explains how easy it is to manipulate once opinion about topics. It's about advertising, but in fact it is about the traits a linguist has at their disposal to make you feel about what ever topic and therefore persuade you to act, or not to act, the way they want.