Vernon’s Reviews > Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces > Status Update

Supersede #vanitymetrics with metrics that improve human lives.

Respect for your customer’s time: an outside-in success measure.

There are gaps in delivering experiences in the convergence of physical and digital.

Collecting customer data that goes unused is wasteful and destructive of trust.

Relevant messaging and experiences demonstrates respect for their time.

The goal is to decrease friction and make it easier for people to move toward enjoyable outcomes.

Re-shared experiences should be our benchmark.

Memorable experiences tend to be shareable experiences.

Open up possibilities to align our organisations’ motives with those of the people who engage with us.

A framework that determines what is likely to be most meaningful is important before we ever embark on campaigns and data collection.

The shape meaning takes in marketing is empathy