Sirine’s Reviews > The Power of Habit: Why We Do What We Do in Life and Business > Status Update

"The reason the discovery of the habit loop is so important is that it reveals a basic truth: when a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. So unless you undeliberately fight a habit -unless you find new routines- the pattern will unfold automatically."