Aisha Alhashmi’s Reviews > Services Marketing: Integrating Customer Focus Across the Firm > Status Update
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Aisha Alhashmi
is on page 71 of 736
Completed Chapter 1 where it starts about defining service and what is a quality service; dimensions of a service and the Traditional & Expanded marketing Mix. Then moves to explain the models of SERVQUAL
— Sep 15, 2019 10:26AM
