Sridevi > Status Update

As far as the Indian context goes, I think the fault lies (a) Bad publishing houses in the first place (b) every writer aiming for the affections of Bollywood and none of the reader (c) We are unfortunately a crowd moved by sensationalism. Case in example being Mr. Chethan Bhagat and Amish Tripathi. Two writers who are ridiculously low in caliber to weave a good prose but their books are sold in multitudes.


"Sea of Poppies" a wonderful example of quality writing fared averagely in comparison to its unworthy opponent "One Night @ the Call Center". What a pity!

Get a bollywood star to endorse the book. Check.

Pay for a dozen breakfast shows to praise the goddamn apology for writing. Check.

Sneak in the IIM/ IIT angle. Check.

Get a dumb music channel host to interview spectacled, nerdy looking kids about the book. Check.

End result : Book sold!


Sad part is, our gullible crowds took the bait and the scary part is that the publishing houses knew what the bait was!

Marketing not writing skills is what brings in the moolah in our country.

And what scares me is every new author tries to emulate these marketing gurus . Poor grammar, Uninspired narration , glaring editorial mistakes, stale themes , yet your book makes it to "National bestsellers" within a month . And the new authors who come up again have CB , PS and AT as idols , so the cycle never ends ....

BTW , purchased Amish Tripathi...couldn't get past the first 20 pages :(

oh! that Amish is hilariously horrendous I tell you. Lord Shiva is going to have a raging itch in his third eye if this fellow writes anymore about him.

Ha ha ha :))