Frank’s Reviews > Made to Stick: Why Some Ideas Survive and Others Die > Status Update

"Aristotle believed there were four primary dramatic plots: Simple
Tragic, Simple Fortunate, Complex Tragic, and Complex Fortunate."

I've just finished first chapter which is called "SIMPLE". That one was the simplest chapter with the main message "finding the core" that the book attempting to furnish. I've noted the formula that i can use everywhere is "Simple = Core + Compact"

"A bird in the hand is worth two in the bush."

Be a simple! Don't bury your lead line!

"Where there's smoke there's fire" that proverb have appeared in more than fifty-five different languages!