posthuman’s Reviews > The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time > Status Update

...valuing unoriginality may actually be an original idea. Our peers and advertisers have taught us all to value originality. We express our individuality by purchasing mass-produced products. One of my friends expresses his originality by driving a bright yellow car; but he isn’t commuting to work on an elephant...But don’t blame Madison Avenue for the fact that we yearn to be original just like everyone else.