Bernardo Henríquez’s Reviews > Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant > Status Update
Bernardo Henríquez
is on page 171 of 287
Ch7 "Overcome key organizational hurdles" Mgrs face 4 hurdles: Cognitive, resource, motivational, political//Tipping point leadership (epidemiology!)//Disproportional influence factors: ppl, acts & activities//Break thru the cognitive hurdle (field observation)//Jump the rsc hurdle: multiply the value of the rsrcs they have.//Hot spots, cold spots & horse trading//Motivational hurdle: Kingpins, fishbowl mgmt, atomiz.
— Feb 19, 2021 03:13AM
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Bernardo’s Previous Updates
Bernardo Henríquez
is on page 203 of 287
Ch9 "Align value, profit & ppl propositions" sustainable strategy execution is based largely on a motivating ppl proposition//Strategic alignment is responsibility of an org's top execs vs. those in charge of mktg, manufacturing, HR or other functions//Align all propositions in pusuit of BOTH differentiation or low cost//
— Feb 23, 2021 03:46AM
Bernardo Henríquez
is on page 189 of 287
Ch8 "Build execution into strategy" U must create a culture of trust & commitment that motivates ppl to execute the agreed strategy-not to the letter, but to the spirit//The power of fair process (fig. 8-1)//Three E principles of fair process: Engagement, Explanation, Expectation clarity//Commitment, trust & voluntary cooperation are (...) intangible capital//
— Feb 22, 2021 02:32AM
Bernardo Henríquez
is on page 171 of 287
Ch7 (cont.) RD-XRef WP1.4 fishbowl mgmt: where kingpins' actions & inaction are made as transparent to others as are fish in a bowl of water (...) for it to work, it must be based on transparency, inclusion & fair process//Atomization relates to the framing of the strategic challenge//Knock over the political hurdle: angels, devils and consiglieres//
— Feb 19, 2021 03:20AM
Bernardo Henríquez
is on page 147 of 287
Ch6 (cont.) network externalities//A good is excludable if the company can prevent others from using it because of i.e. limited access or patent protection//'The price corridor of the target mass//focus in a strategic profile helps strip out costs//3 levers to hit the cost target: streamlining ops, partnering, changing the pricing model//these are ex's of pricing innovation//BOIndex
— Feb 18, 2021 02:35AM
Bernardo Henríquez
is on page 147 of 287
Ch6 "Get the strategic sequence right" It is the combo of exceptional utility, strategic pricing & target costing that allows companies to achieve #VI//#VI ain't the same as technology innovation (buyer utility map)//If ur offering falls on the same spaces as those of other players, chances are it's not a BO offering//It's important to know from the start what price will quickly capture the mass of target buyers
— Feb 18, 2021 02:27AM
