Tom Van de Zande’s Reviews > The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online > Status Update
Tom Van de Zande
is on page 17 of 224
Don't make the common mistake of managing the technology or the content itself. Manage the tasks your customers need to complete, using the content that your organization publishes.
— Feb 02, 2014 12:47PM
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Tom’s Previous Updates
Tom Van de Zande
is on page 152 of 224
Productivity on the Web is bases on the principle of selfservice. • The best self-service tasks have high frequency and low complexity. • The worst self-service tasks have low frequency and high complexity.
— Apr 09, 2014 08:26AM
Tom Van de Zande
is on page 126 of 224
We don't like Google because it's a search engine, we like it because it's a find engine. So you don't manage the ability to search on your website. You manage their ability to find on your website.
— Mar 19, 2014 01:23PM
Tom Van de Zande
is on page 107 of 224
We are realizing that we should not be managing technology or content, but rather our customer's experience as they seek to complete a task. It's not organizational productivity that we should focus on. Rather, it is customer productivity that should mlnopolize our attention.
— Mar 12, 2014 10:37AM
Tom Van de Zande
is on page 48 of 224
Information needs to be organized by how people are thinking when they need it.
— Feb 18, 2014 07:28AM
Tom Van de Zande
is on page 21 of 224
In a world that is increasingly running on content, the quality of content—rather than the quantity of content—determines success.
— Feb 02, 2014 12:50PM
