Liam’s Reviews > Invisible Influence: The Hidden Forces that Shape Behavior > Status Update

Berger talks about how other people affect someone's behavior: "It's clear that others can motivate us to work harder or save energy" (Berger pg.204). I find it very interesting that when others are around us it boosts performance and motivates us. When looking back on past times in my life I can agree that I have performed better when others were around.

A connection I can make from the book to my everyday school life is how much I can observe how people dress based on similarities to their peers. As Berger talks about similarity he states, "The latter can often be described as homophily, or tendency of people to interact and become friends with similar others" (Berger pg.176). I see this so much in everyday life and how people copy others to fit the norm.

The author of my book Jonah Berger has all my trust. He is very credible as he is a professor at the Wharton School of the University of Pennsylvania and a multiple title author. This book is full of his honest observations and research he has done showing that he has the same shared values as I do. It is clear he looks to educate the reader and connect with them.