Zack’s Reviews > The Tipping Point: How Little Things Can Make a Big Difference > Status Update

This section wraps up all of the points they made from Crime to shoes. And also how all things are relative in a society where one thing affects another in some way.

This part talks about large cases of suicide in teens in areas and how it is brought up by self aggression. Also how areas that have large smoking population are affected by this. It is very sightable in today's society.

The companies like Airwalk that name products after specific things that kids are interested in are key worded to grab the consumers interest. We definitely see this in advertising today.

The company Airwalk stared selling their shoes based off the name of a skateboard move "Airwalk". The reason they sold well is because kids related the name to their interests and that is how the company got big.

Here it just goes over Al Gore and his relation to some of their previous points, not as much new info in these 15 pages. It is nice that they review some things here.

It goes over more hierarchical diffusion and mouth to ear technique here with the correlation of book sales and how they get the word out.

This section goes over how many students cheat on tests. This section is very similar to parts of Freakanomics, mainly because Freakanomics stole a lot of information from this book.

The crime in cities is what they go over here and how it traces back a lot to the drug trade of crack cocain. They talk about stories of people that have experienced it. They used really good imagery.

They continue talking about how Kids Shows work and that how they use the same basic plot lines and lessons throughout different series. This applies nowadays because you see shows and they have been done before.

They are talking here about how shows like Seasame Street and Blues Clues stick. The way they appeal to kids is really intriguing.