Hatodi’s Reviews > The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible > Status Update

Created the impression that I couldn't careless what he decides to do

Raise the pain levels by painting the picture of how this life will remain the same if he doesn't act.
Don't be needy. Let your prospect decide for himself.
Presented the options without convincing which one they should choose.
Created the illusion that he's in control.

Q10: What do I have to lose?
Push - Make them feel they're in control
(it's their decision. They have options. Maybe this is not even right for them)
Pull them back - Paint the picture of what they lose if don't act

People want what they can't have. They chase what moves away from them, and they only value that which they pay for.

Q8: How does it work?
Explanation your mechanism - ABT storytelling frame - easier for consume

Emotional sale is done -> Help your prospects justify their decision with solid logic

Q7: Why should I trust you?
Authority
"I've been in your shoes" storyline
The robin hood storyline - Secret "they didn't you want to know"
The expert storyline
mix it up

Either you act now or you'll miss out on this incredible opportunity.
Either you act now, or you could lose everything.

Q6 Why Now?

"Either-or" fallacy
no other option