E.T.’s Reviews > What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era > Status Update

“Find someone who has a problem. Find out more about the problem by engaging in conversation. Solve it. Learn from it. Then tell people what you learned.
You might have had such exchanges over the years via letters, phone calls, and underlings. But now the conversation will occur in public, as will your education. Don’t be frightened.
That’s a good thing.”