Alexandros’s Reviews > Onward: How Starbucks Fought for Its Life without Losing Its Soul > Status Update

A founder's perspective is unique.

There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust

This is what merchants do. We take the ordinary - a shoe, a knife - and give it new life, believing that what we create has the potential to touch other's lives because it touched ours

No business can do well for its shareholders without first doing well by all the people its business touches