Status Update

Dwayne is on page 39 of 272

David K Murray reminds us that... "Our goal, moving forward, is to constantly return to our underlying hypothesis and make sure we're solving the right problems and fighting the right wars, not dying of our theory" (p. 38) ~ and you must define your business' primary problem... "No one does this better than Steve Jobs and the team at Apple" (p. 36)

— Oct 05, 2011 09:46PM

Plan B: How to Hatch a Second Plan That's Always Better Than Your First

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Dwayne’s Previous Updates

Dwayne is on page 111 of 272

You have to write Plan A before you can create Plan B

— Mar 25, 2012 01:37PM

Dwayne is on page 95 of 272

Align your metrics with your organizational goals

— Jan 22, 2012 05:47PM

Dwayne is on page 83 of 272

"Goals alone do not lead to success; they are only one part of the equation. For every story of a top-down thinker becoming successful, there's a story of another who didn't. Top-down thinking must be tempered with bottom-up awareness. The strategic needs to be tempered with the tactical." ~ David K Murray (p. 68)

— Nov 30, 2011 09:56AM

Dwayne is on page 63 of 272

Wow! that last chapter was powerful ~ great stuff about picking out the best battlefield for you and your brand/product/service!

— Oct 27, 2011 02:05AM

Dwayne is on page 51 of 272

Taking inventory of where your brand is at = extremely important!

— Oct 22, 2011 11:35PM

Dwayne is on page 23 of 272

"Plan B evolves from Plan A; it's not a contingency plan." ~ David K Murray

— Sep 24, 2011 02:50PM

Dwayne is on page 13 of 272

"Everybody has a plan until they get punched in the face." ~ Mike Tyson (great introduction to this book about the need for adaptive management)