Vernon’s Reviews > Cross-Cultural Design > Status Update

“Help your audience understand icon context by pairing it with specific text describing the content or action. Doing so will help convey meaning that is accessible for people of all backgrounds.”

“Try asset-framing: defining the audience or strategy by a positive feature. It helps us short-circuit the brain’s tendency toward negative narratives, stay centered on our audience, and prioritize their success.”

“The more collaboratively you protype and iterate, the more effective your solutions will be.

“While your team may not have the time to do deep cultural dives, you can center the needs of your audience by considering cross-cultural design principles at the beginning of every engagement.”

“The age of your audience can define how they interact with your digital experience, often in surprising ways.” Do research to learn these ways.