Valerie Book Valkyrie’s Reviews > [(Euphemania: Our Love Affair with Euphemisms)] [Author: Ralph Keyes] published on > Status Update
Valerie Book Valkyrie
is finished
"Euphemism: words or phrases substituted for ones that make us uneasy."
"Euphemania: taking the stink out of frank, clear words, by converting them into inoffensive, synonym-like versions that desensitize us to the implications of, say, like torture (applying pressure), the MX missile (Peacekeeper), starvation (food insecurity), or recession (challenging economic environment)." Evasion rather than communication.
— Jul 25, 2024 07:35AM
"Euphemania: taking the stink out of frank, clear words, by converting them into inoffensive, synonym-like versions that desensitize us to the implications of, say, like torture (applying pressure), the MX missile (Peacekeeper), starvation (food insecurity), or recession (challenging economic environment)." Evasion rather than communication.
![[(Euphemania: Our Love Affair with Euphemisms)] [Author: Ralph Keyes] published on (December, 2010)](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1696979618l/165991026._SY75_.jpg)
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Valerie Book Valkyrie’s Previous Updates
Valerie Book Valkyrie
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Euphemism "is rampant in the marketplace. Product prices that used to get 'raised' are now 'adjusted'. When the term 'rebate' became tainted, auto dealers began offering 'incentives'. IKEA calls out-of-stock merchandise 'oversold', including furniture with a synthetic veneer called 'birch effect'. This is on a par with calling products that have no butter in them 'buttery', & naming ones without cream 'creamy'.
— Jul 25, 2024 11:45AM
Valerie Book Valkyrie
is finished
OMGosh- see comments under "currently reading"......
— Jul 24, 2024 03:09PM
