Daniel Taylor’s Reviews > No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World > Status Update

Don't sell products or services, sell trust.

To create a zero-resistance selling environment, create a process where you diagnose and prescribe, rather than sell.

When you spot the groups your clients belong to, market to them with the reason-why people just like them trust you and buy from you.

People trust people like themselves, who share common affinities. What do you have in common with your clients?

Invent your own language to describe your product. Throw out industry norms.

You need an online presence, but integrate it with offline marketing.

Choose the media that is most helpful toward building trust and profits for your market.