Emin’s Reviews > Fixing Your Scrum: Practical Solutions to Common Scrum Problems > Status Update

"Goals, from the organizational level cascading all the way down to a Scrum team’s sprint goal, should be measurable and customer-focused. During retro, see if your team can make the connection between their sprint goal and a corporate goal. Ask PO and dev team to reflect on the sprint goal from a recently completed sprint and have them connect this goal to the product vision, and ultimately to a corporate goal."