Jeffrey Arrowood’s Reviews > Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition > Status Update

This book is primarily for software developers trying to create and sell their own software. However, there is still some great marketing advice for any business. The chapters are short and lightly written (as if each chapter could be a blog post). It is very easy to skip through chapters that don't pertain to you.