Vernon’s Reviews > Design for Cognitive Bias > Status Update

“Design for the most vulnerable first”

“Our job as designers is not simply, “Make cool shit.” We have to find a way to define our jobs in a way that allows us to be more human toward one another.”

“a core tenet of bias-informed design: consider the unhappy path just as thoroughly as the happy one.”

“Are you keeping users aware and informed? Are you inviting their input? Are you responding to that input and providing feedback on how it influences decisions?”

“notational bias, the presumption that the way you see the world, expressed through how you document it, is all there is.”

“designers love the phrase “How might we…”—because it opens up the conversation to solutions.”

“enable users to think carefully where it matters.” Where users need to slow down is where “friction is good.”

“It’s the perception of ease that draws us in, not the reality of it. And it’s the perception of difficulty that turns us away.”

We want to understand bias because that’s how “a tired, busy user [makes] most of their decisions … 95 percent of the time.”