Luiza’s Reviews > UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions > Status Update

Reading the second edition of this almost 10 year old book and noticing many of the examples of disruptive/innovative business mentioned have been “enshittified” over time (like Starbucks, Airbnb, Uber) through exploitation of their workforce or cutting down on customer support; why do business stop caring about their initial value proposition?