Medhat ullah’s Reviews > What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales > Status Update

4.The values account plan

3.How to become your customer's trusted partner; learn to have trust on your customer to deepen relationships and he will be loyal to you

The promise of value creating selling that will generate your revenue and growth

"it requires patience, consistency, and determination on your part to build a high degreee of trust with your customers.

Satisfy customer's need & demand leveraging social proof, their problems, and help customer to improve their business

"The ability to create value for customers will differentiate you in a crowded marketplace, and you will be paid a fair price for it"

this book is a guide to transforming the seling process to fit today's business world. it defines totally new approach to selling that is both radical and practical. it differentites you from the competition, paving the way to better pricing, better margins, and higher revenue growth built on winning relationships with customers that deepen over time

Sellers can have great strategies, differentiated technologies, faster product development cycle times, efficient operations, and good friends in the customer shop and still not get the sale, or not premium prises they deserve.

Charlie dissapointment calls, if you have a great product and keep losing sales nad customer interest it's a time to step back and reinvent the way you sell.

1. The problem with Sales
charlie Baldwin waiting for his 3 months sales client, if he got it he would make a quota, get his bonus and finally be able to take his Michelle on that trip to Europe he had promised her for years