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Marketing Metaphoria > Editions

by Gerald Zaltman First published April 1st 2008

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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers (Hardcover)
Published April 1st 2008 by Harvard Business Review Press
50981st, Hardcover, 230 pages
Author(s):
ISBN:
9781422121153 (ISBN10: 1422121151)
ASIN:
1422121151
Edition language:
English
Average rating:
3.77 (104 ratings)
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers (Kindle Edition)
Published May 6th 2008 by Harvard Business Review Press
Kindle Edition, 240 pages
Author(s):
ISBN:
9781422147979 (ISBN10: 1422147975)
ASIN:
B001E52O9K
Edition language:
English
Average rating:
3.89 (19 ratings)
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Metafora w marketingu. Jak przeniknąć umysły klientów dzięki metaforom głębokim
Metafora w marketingu. Jak przeniknąć umysły klientów dzięki metaforom głębokim (Hardcover)
Published 2010 by REBIS
Hardcover, 212 pages
Author(s):
ISBN:
9788375103182 (ISBN10: 8375103187)
ASIN:
8375103187
Edition language:
Polish
Average rating:
2.00 (1 rating)
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers (Kindle Edition)
Published May 6th 2008 by Harvard Business Review Press
Kindle Edition, 240 pages
Author(s):
ASIN:
B004OEIQ54
Edition language:
English
Average rating:
4.00 (2 ratings)
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