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Gerald Zaltman

Gerald Zaltman’s Followers (12)

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Gerald Zaltman



Average rating: 3.93 · 610 ratings · 29 reviews · 36 distinct worksSimilar authors
How Customers Think: Essent...

really liked it 4.00 avg rating — 440 ratings — published 2003 — 8 editions
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Marketing Metaphoria: What ...

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3.78 avg rating — 126 ratings — published 2008 — 4 editions
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UNLOCKED: Keys to Improve Y...

3.67 avg rating — 9 ratings4 editions
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Pazarlama Metaforlari

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3.11 avg rating — 9 ratings
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Innovations and Organizations

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4.20 avg rating — 5 ratings — published 1973 — 3 editions
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Creating social change (Hol...

it was amazing 5.00 avg rating — 4 ratings — published 1972
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Afinal o que os clientes qu...

2.75 avg rating — 4 ratings
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Marketing research: Fundame...

4.50 avg rating — 2 ratings — published 1975
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Cum gandesc consumatorii.As...

2.50 avg rating — 2 ratings
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Pazarlama Metaforlari

it was amazing 5.00 avg rating — 1 rating
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