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Gerald Zaltman
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36 distinct works
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How Customers Think: Essential Insights into the Mind of the Market
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4.00 avg rating — 440 ratings
— published 2003 —
8 editions
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
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Lindsay H. Zaltman
3.78 avg rating — 126 ratings
— published 2008 —
4 editions
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UNLOCKED: Keys to Improve Your Thinking
3.67 avg rating — 9 ratings
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Pazarlama Metaforlari
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Lindsay Zaltman
3.11 avg rating — 9 ratings
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Innovations and Organizations
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Robert Duncan
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Jonny Holbek
4.20 avg rating — 5 ratings
— published 1973 —
3 editions
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Creating social change (Holt, Rinehart, and Winston marketing series)
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5.00 avg rating — 4 ratings
— published 1972
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Afinal o que os clientes querem
2.75 avg rating — 4 ratings
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Marketing research: Fundamentals and dynamics
4.50 avg rating — 2 ratings
— published 1975
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Cum gandesc consumatorii.Aspecte esentiale pentru studiile de piata
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Pazarlama Metaforlari
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