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Books by Gerald Zaltman

Gerald Zaltman
Gerald Zaltman
Average rating 3.93 · 611 ratings · 30 reviews · shelved 2,891 times


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How Customers Think: Essent...

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really liked it 4.00 avg rating — 441 ratings — published 2003 — 8 editions
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Marketing Metaphoria: What ...

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3.78 avg rating — 126 ratings — published 2008 — 4 editions
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UNLOCKED: Keys to Improve Y...

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3.67 avg rating — 9 ratings4 editions
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Pazarlama Metaforlari

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3.11 avg rating — 9 ratings
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Innovations and Organizations

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4.20 avg rating — 5 ratings — published 1973 — 3 editions
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Creating social change (Hol...

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it was amazing 5.00 avg rating — 4 ratings — published 1972
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Afinal o que os clientes qu...

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2.75 avg rating — 4 ratings
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Marketing research: Fundame...

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4.50 avg rating — 2 ratings — published 1975
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Pazarlama Metaforlari

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it was amazing 5.00 avg rating — 1 rating
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Cum gandesc consumatorii.As...

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2.50 avg rating — 2 ratings
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Consumer Behaviour [Behavio...

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really liked it 4.00 avg rating — 1 rating — published 1979 — 4 editions
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Tuketici Nasil Dusunur

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really liked it 4.00 avg rating — 1 rating
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Dans la tête du client: Ce ...

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really liked it 4.00 avg rating — 1 rating2 editions
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Metatheory and consumer res...

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liked it 3.00 avg rating — 1 rating — published 1973
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Planned Social Change and t...

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Dare to Think Differently: ...

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Consumer Behavior Research

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0.00 avg rating — 0 ratings2 editions
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Zaltman Metaphor Elicitatio...

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0.00 avg rating — 0 ratings2 editions
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[Marketing Metaphoria: What...

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Marketing Theory

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Marketing Management

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0.00 avg rating — 0 ratings2 editions
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Marketing: Contributions Fr...

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0.00 avg rating — 0 ratings3 editions
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Seeing the voice of the cus...

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How Customers Think: Essent...

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The Use of Development and ...

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O Afinal Que Os Clientes Qu...

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Management principles for n...

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Processes and Phenomena of ...

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0.00 avg rating — 0 ratings3 editions
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Theory construction in mark...

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0.00 avg rating — 0 ratings — published 1982 — 2 editions
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Dynamic Educational Change:...

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0.00 avg rating — 0 ratings — published 1977
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