Ask the Author: Jennifer Buchanan

“I am answering questions throughout the summer! I look forward to connecting with you.” Jennifer Buchanan

Answered Questions (4)

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Jennifer Buchanan The best thing about being a writer is that it a creative outlet I can regularly exercise. I do all sorts of writing - social media posts, blogs, stories for speeches, books...and each one feels like such an opportunity. Now I also need to feel this way about actual exercise!
Jennifer Buchanan I give myself permission to stop writing. Sometimes for hours, sometimes for days, and even weeks. I also look at what else I have going on in my life that is consuming the emotional energy I need to write well. Perhaps I have been eating poorly, having too much screen time, not sleeping well. I am definitely someone who writes best in a space that inspires me, early in the morning after a good night's rest and feeling emotionally open to the moment and the day.
Jennifer Buchanan I am currently writing 'Wellness, Wellplayed' - The Power of a Playlist. It has been such a fun book to write. As a GenXer I remember the beginning of the mixtape revolution, the Sony Walkman, the cassettes I used to take to school and share with my friends. As a music therapist, I believe there is no better way to give it the care it needs than through the right music, at the right time and in the right way.

In theory, putting together a playlist is incredibly simple — but that does not make it easy. This guide will help you dive deep into all the ways playlists can have an impact on your memory, mood and motivation — the Wellness, Wellplayed way.
Jennifer Buchanan Healthcare and wellness businesses needed a new term that described our unique business model, which focused on health and wellness, serving clients in both public and private sectors - health entrepreneurs

I couldn’t find any resources to show me how an entrepreneur in the health and wellness field could build a sustainable business without compromising their company’s patient-focused goals and mission. Many books helped me with starting up, closing sales, and advertising my services, but I always found that the language didn’t fit a health service business like mine. There were plenty of books on building businesses and resources for aspiring and current entrepreneurs; and even a growing field of information for the social entrepreneur. But nothing for a socially-minded entrepreneur working in health care.

After running my business for over two decades and completing my MBA I felt it was time to write Wellness, Incorporated. I dedicated it to my younger self -- the book I wish I had when I started my health and wellness business.

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