Goodreads asked Jennifer Buchanan:

Where did you get the idea for your most recent book?

Jennifer Buchanan Healthcare and wellness businesses needed a new term that described our unique business model, which focused on health and wellness, serving clients in both public and private sectors - health entrepreneurs

I couldn’t find any resources to show me how an entrepreneur in the health and wellness field could build a sustainable business without compromising their company’s patient-focused goals and mission. Many books helped me with starting up, closing sales, and advertising my services, but I always found that the language didn’t fit a health service business like mine. There were plenty of books on building businesses and resources for aspiring and current entrepreneurs; and even a growing field of information for the social entrepreneur. But nothing for a socially-minded entrepreneur working in health care.

After running my business for over two decades and completing my MBA I felt it was time to write Wellness, Incorporated. I dedicated it to my younger self -- the book I wish I had when I started my health and wellness business.

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