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Managing Brand Equity by David A. Aaker Aaker on Branding by David A. Aaker Brand Portfolio Strategy by David A. Aaker Strategic Market Management by David A. Aaker Harvard Business Review on Brand Management by David A. Aaker Creating Signature Stories by David A. Aaker Developing Business Strategies by David A. Aaker Spanning Silos by David A. Aaker Brand Relevance by David A. Aaker Owning Game-Changing Subcategories by David A. Aaker


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