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David A. Aaker

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David A. Aaker



Combine Editions

Average rating: 3.91 · 2,355 ratings · 154 reviews · 86 distinct works • Similar authors
Building Strong Brands
3.99 avg rating — 654 ratings — published 1995 — 15 editions
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Managing Brand Equity
4.03 avg rating — 300 ratings — published 1991 — 12 editions
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Aaker on Branding: 20 Princ...
3.86 avg rating — 249 ratings — published 2014 — 15 editions
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Brand Leadership: The Next ...
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really liked it 4.00 avg rating — 205 ratings — published 2000 — 22 editions
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Strategic Market Management
3.78 avg rating — 215 ratings — published 2005 — 60 editions
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Brand Relevance: Making Com...
3.95 avg rating — 156 ratings — published 2010 — 17 editions
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Brand Portfolio Strategy: C...
3.98 avg rating — 137 ratings — published 2004 — 12 editions
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Creating Signature Stories:...
3.53 avg rating — 101 ratings — 4 editions
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Harvard Business Review on ...
3.74 avg rating — 92 ratings — published 1999 — 7 editions
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Developing Business Strategies
3.76 avg rating — 74 ratings — published 1984 — 7 editions
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More books by David A. Aaker…
Quotes by David A. Aaker  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits.”
― David Aaker, Aaker on Branding: 20 Principles That Drive Success
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“Yogi Berra, the fabled Yankee baseball player and manager, was said to have pointed out, “If you don’t know where you are going, you’ll end up somewhere else.” That is so true about brands; you need to know where they are to end up.”
― David A. Aaker, Aaker on Branding: 20 Principles That Drive Success
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“A borrowed signature story can also come from news accounts, historical events, biographies, novels, fables, TV shows or movies. Whatever the source, the stories must communicate the strategic message in an intriguing, involving and authentic way.”
― David Aaker, Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires
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Topics Mentioning This Author

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