Books by David A. Aaker

David A. Aaker
Average rating 3.91 · 2,416 ratings · 160 reviews · shelved 11,068 times

Showing 30 distinct works.

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	Building Strong Brands by David A. Aaker 3.99 avg rating — 667 ratings — published 1995 — 14 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Managing Brand Equity by David A. Aaker 4.04 avg rating — 309 ratings — published 1991 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Aaker on Branding: 20 Principles That Drive Success by David A. Aaker 3.86 avg rating — 264 ratings — published 2014 — 15 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Leadership: The Next Level of the Brand Revolution by David A. Aaker, Erich Joachimsthaler really liked it 4.00 avg rating — 208 ratings — published 2000 — 21 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Market Management by David A. Aaker 3.78 avg rating — 218 ratings — published 2005 — 59 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Relevance: Making Competitors Irrelevant by David A. Aaker 3.96 avg rating — 157 ratings — published 2010 — 17 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker 3.95 avg rating — 143 ratings — published 2004 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires by David A. Aaker 3.53 avg rating — 103 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Harvard Business Review on Brand Management by David A. Aaker 3.72 avg rating — 92 ratings — published 1999 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Developing Business Strategies by David A. Aaker 3.77 avg rating — 75 ratings — published 1984 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Research by David A. Aaker 3.63 avg rating — 59 ratings — 55 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Spanning Silos: The New CMO Imperative by David A. Aaker 3.74 avg rating — 39 ratings — published 2008 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age by David A. Aaker 3.93 avg rating — 27 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society by David A. Aaker 3.38 avg rating — 16 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Market Management: Global Perspectives by David A. Aaker 3.90 avg rating — 10 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advertising Management by David A. Aaker, John G. Myers, Rajeev Batra 4.22 avg rating — 9 ratings — published 1982 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Equity & Advertising: Advertising's Role in Building Strong Brands by David A. Aaker, Alexander L. Biel 4.29 avg rating — 7 ratings — published 1993 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Imza Hikayeler Yaratmak by David A. Aaker 4.75 avg rating — 4 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Consumerism: Search for the Consumer Interest by David A. Aaker 3.50 avg rating — 4 ratings — published 1971 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Three Threats to Brand Relevance: Strategies That Work (J-B Short Format Series) by David A. Aaker 4.50 avg rating — 2 ratings — published 1991 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Guclu Markalar Yaratmak by David A. Aaker 4.50 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Abaixo Os Silos Como Criar Um Marketing Eficaz E Vencedor No Segmentado Mundo Das Organizacoes by David A. Aaker it was amazing 5.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Aaker on Branding: 20 Principles That Drive Success by David A. Aaker it was amazing 5.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Research: The Second Pacific Rim Edition by David A. Aaker, V. Kumar, George S. Day, Meredith Lawley really liked it 4.00 avg rating — 1 rating — published 2013	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Relevancia De Marca Como Deixar Seus Concorrentes Para Tras by David A. Aaker really liked it 4.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Administração Estratégica De Mercado by David A. Aaker liked it 3.00 avg rating — 1 rating — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Market Management 8th Edition with Marketing Mistakes 11th Edition Set by David A. Aaker liked it 3.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Storie iconiche.: Come raccontare il vostro brand per convincere e ispirare by David A. Aaker 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brändien johtaminen by David A. Aaker, Erich Joachimsthaler 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Instructor's Resource Guide to Accompany Strategic Market Management by David A. Aaker 0.00 avg rating — 0 ratings — published 1986	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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