Books by Don E. Schultz

Don E. Schultz
Average rating 3.60 · 152 ratings · 16 reviews · shelved 766 times

Showing 30 distinct works.

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	IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication by Don E. Schultz, Heidi F. Schultz 3.95 avg rating — 38 ratings — published 2003 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Integrated Marketing Communications: Putting It Together & Making It Work by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn 3.42 avg rating — 24 ratings — published 1993 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The New Marketing Paradigm: Integrated Marketing Communications by Don E. Schultz, Robert F. Lauterborn 3.67 avg rating — 12 ratings — published 1996 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them by Don E. Schultz 3.38 avg rating — 13 ratings — published 1982 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Communication Campaigns by Don E. Schultz, Beth E. Barnes 4.10 avg rating — 10 ratings — published 1999 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Building Customer-brand Relationships by Don E. Schultz 3.42 avg rating — 12 ratings — published 2009 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Essentials of Advertising Strategy by Don E. Schultz, Stanley I. Tannenbaum, Anne Allison 3.14 avg rating — 7 ratings — published 1981 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Advertising Campaigns by Don E. Schultz 4.25 avg rating — 4 ratings — published 1979 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Sell More Stuff!: Promotional Marketing That Really Works by Steve Smith, Don E. Schultz 2.83 avg rating — 6 ratings — published 2004 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Media Generations: Media Allocation In A Consumer-Controlled Marketplace by Martin P. Block, Don E. Schultz 3.40 avg rating — 5 ratings — published 2008 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Retail Communities: Customer-Driven Retailing by Don E. Schultz, Martin P. Block Ph. D., BIGresearch 4.33 avg rating — 3 ratings — published 2009 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Communicating Globally: An Integrated Marketing Approach by Don E. Schultz, Philip J. Kitchen 2.50 avg rating — 4 ratings — published 2000 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Asia Branding: Connecting Brands, Consumers and Companies by Bằng Nguyên, T C Melewar, Don E. Schultz 4.50 avg rating — 2 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Reliability Rules: How Promises Management Can Build Your Company Culture, Bid Your Brand, and Build Your Bottom Line by Reg F. Price, Don E. Schultz really liked it 4.00 avg rating — 2 ratings — published 2008 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Babble: Sense and Nonsense About Branding by Don E. Schultz, Heidi F. Schultz 3.50 avg rating — 2 ratings — published 2003 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Como Dirigir LA Promocion De Sus Ventas by Don E. Schultz, Carlos Gardini it was amazing 5.00 avg rating — 1 rating — published 1995 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers by Heidi F. Schultz, Martin P. Block, Don E. Schultz it was amazing 5.00 avg rating — 1 rating — published 2013 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Evolution of Integrated Marketing Communications by Don E. Schultz (Editor), Charles H. Patti, Philip J. Kitchen really liked it 4.00 avg rating — 1 rating — published 2011 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century by Philip J. Kitchen, Don E. Schultz it was ok 2.00 avg rating — 2 ratings — published 2001 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Measuring Brand Communication ROI by Don E. Schultz, Jeffrey Walters liked it 3.00 avg rating — 1 rating — published 1997 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Reader in Marketing Communications by Philip J. Kitchen (Editor) liked it 3.00 avg rating — 1 rating — published 2005 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Retail Communities by Martin P. Block, Don E. Schultz, BIGresearch did not like it 1.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Advertising Campaigns/Instructors Manual by Don E. Schultz 0.00 avg rating — 0 ratings — published 1990	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Pick the Zip: Zip Code Directory by Don E. Schultz 0.00 avg rating — 0 ratings — published 1978 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Media Generations by Don E. Schultz, Martin P. Block, BIGresearch 0.00 avg rating — 0 ratings — published 2011	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Comunicaciones de marketing integradas: Cómo lograr una ventaja competitiva by Don E. Schultz 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes] by Don E. Schultz (foreword), Ruth E. Brown Ph.D. (Editor), Valerie K. Jones (Editor), Ming Wang (Editor) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Sales Promotion Management, by Don E. Schultz 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Sell More Stuff - Promotional Marketing That Really Works by Steve Smith, Don E. Schultz (Foreword) 0.00 avg rating — 0 ratings — published 2013	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Mejor Marketing I: Concepto: Las ideas orientadoras de la comunicación en el nuevo milenio, tanto para grandes empresas como para PyMEs by Freddy Rosales, Daniel Solana, Alejandro di Paola, Agustín Berro 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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